On the tube this morning I glanced up above the heads of the rush hour hoard and spied an advertisement for a hair reduction product. Now this sort of product would not usually grab my attention but this little beauty had a few details about it which I just couldn’t ignore.
Inhibitif is the branding child of ico Design and a lovely little marque it is too.
The reasons it caught my eye can be seen very clearly below but incase you can’t see the beauty in this marque take a closer a look at the descending height of the ‘i”s – a nod to the reducing nature of the product and along side the clinical simple clean packaging this brand is a lovely example of how subtly in branding still exists and can be done well and with character that isn’t just gimmick. All to often this would have gone down the boring or down right absurd routes so it is refreshing to see a little thought and care within a simple type solution for what could be a very bland product.